This document lays out an operational plan to win new property clients through cold email outreach, reaching the decision-makers who commission branding and marketing across UK and Gulf commercial real estate — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your business.
Smart Soho is an award-winning creative agency working exclusively for the property industry. Founded in 2012 by Martin Laking and Stuart McHarrie, it runs studios in Soho, London and in Manchester, covering the UK and beyond. It is a full-service shop: branding and placemaking, website design and build, film, marketing brochures, animation, illustration, and hoarding and signage. The work is built for how property actually buys, and the client list reflects it: The Crown Estate, Grosvenor, British Land, Argent, Soho Estates, Shaftesbury, Helical, Knight Frank, Savills, JLL and luxury names like Chanel.
2012
Founded in Soho
co-founded by Martin Laking and Stuart McHarrie, now with a second studio in Manchester
30+
blue-chip property clients
The Crown Estate, Grosvenor, British Land, Savills, JLL, Chanel and more
2
studios, London and Manchester
UK-wide coverage and beyond, now extending into the Gulf
3
commercial sectors we brand
office, retail and industrial & logistics, from single buildings to whole districts
What sets you apart
Smart Soho does one thing: branding, design, film and placemaking for real estate. That focus is the advantage. Property buyers want to see a track record in property, and Smart Soho can show very similar campaigns to the firms that either know them or know the schemes they have branded. From a place brand for a whole district to the marketing suite, CGIs, website and film behind a single scheme, the work speaks the property world’s own language, backed by names like The Crown Estate, Grosvenor and British Land.
What we will push on your behalf
New property clients, reached the way Smart Soho already wins work best: a personalised, portfolio-led email to the right decision-maker, timed to a live commercial scheme, disposal, letting campaign or rebrand. Today that depends on referrals and SEO, which work but are slow and unpredictable. We industrialise it: the AI researches each commercial developer, landlord, estate, agent or fund, finds the live project, and sends the right note at volume, so a steady flow of commercial property decision-makers with a real brief land in the inbox already warm. The sell is a meeting, not a hard close — Smart Soho does the rest over a coffee or a call.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the commercial property universe that commissions branding and marketing: offices, retail (shopping centres and retail parks), industrial and logistics, business space and mixed-use commercial schemes and estates. Residential is deliberately out of scope, in line with where your portfolio is strongest. We screen out dormant shells and firms with no creative budget, and set aside existing Smart Soho clients (The Crown Estate, Grosvenor, British Land). Kept as one combined market of the UK and the Gulf (UAE + Saudi), the working universe is around 10,000 commercial property organisations, splittable into UK-only or Gulf-only later.
~10,000
commercial property organisations identified
UK commercial developers, landlords, estates, agents, advisers and funds, plus Gulf (UAE + Saudi) office districts, mall operators and logistics
~5,000
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified), one per company
~83
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~17
potential new clients
over 12 months (UK & European average closing rate: 20%), each a project commission — a scheme brand, marketing suite, website or film
How we build this database
We cross-reference Companies House, planning portals and committee decisions, the commercial property trade press (EG, Property Week, Bisnow, CoStar, Construction Week Middle East, React News), LinkedIn Sales Navigator, developer and landlord websites, agency letting instructions and event delegate lists (UKREiiF, MIPIM, Cityscape) to identify decision-makers that match your criteria. Every contact is then verified and enriched by AI: role check, business email validation, and a last-12-month scan of each firm’s live commercial schemes. Impossible to do by hand across tens of thousands of organisations — this is what makes qualification possible at scale.
Why 50% are contactable
Senior commercial-property decision-makers (marketing directors, development directors, heads of brand, partners) are rarely listed in public databases with a direct business email. This 50% ratio is deliberately conservative — UK and Gulf property seniority typically yields 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — to give you realistic projections rather than optimistic ones.
These figures assume one decision-maker per company; contacting two or three per firm can double or treble the reachable base. We would scale deliberately — your team can only take on so many live conversations at once, so more is not always better. Treat ~17 wins as commercial headroom, not a delivery promise: each win is a project commission, and Smart Soho’s two studios set the real pace. The number is there to show direction and scale.
03 / PROSPECT SAMPLE03 — 08
12 organisations identified by our AI.
Before launching at full scale, we always start with a sample of real prospects, here 12 commercial property organisations picked across the universe (offices, retail and shopping centres, industrial and logistics, a central London estate, an advisory and a fund, plus Gulf commercial districts and malls) to show the approach works for each type. For each we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits what Smart Soho does. The same method then applies to your full database of ~5,000 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a commercial scheme going to market, a new marketing leader, a district launch, a mall opening, a spec unit to let. That signal justifies why to reach out now and personalises the email.
This sample mixes UK commercial landlords and developers (Portman Estate, Workspace, Derwent London, Hammerson, Trafford Centre, Panattoni, Tritax Big Box) with an advisory and a fund (Colliers, Redevco) and Gulf commercial players (TECOM, DIFC, Cenomi Centers) — a preview of your full UK and Gulf commercial database. You will validate and steer it before the campaign goes live.
01
The Portman Estate
Rebecca Eckles·Director of Marketing & Communications
110-acre Marylebone estate and central London commercial landlord (offices, retail and F&B), running an ongoing district placemaking programme.
SIGNAL DETECTED
2026: the estate’s Marylebone placemaking programme is in full flow, including the Loxton Walk public-realm evolution, Portman Village and new retail and leisure lettings across the district.
WHY THIS PROSPECT FOR SMART SOHO
A central London commercial estate actively placemaking and re-letting its offices and retail, with a named marketing director who commissions exactly the place-brand, public-realm and campaign work Smart Soho delivers for estates of the same kind as the Crown Estate and Grosvenor. This is the peer type you told us converts best.
02
Workspace Group
Cherry Tian·Head of Marketing
London-focused REIT operating a large portfolio of flexible, design-led commercial workspace buildings across the capital.
SIGNAL DETECTED
2025-26: Workspace is repositioning and re-launching flexible office assets across London under a brand-led, design-forward workspace proposition; Cherry Tian was named a Marketing Week “Future Marketing Leader 2026”.
WHY THIS PROSPECT FOR SMART SOHO
A London commercial office operator whose buildings each need a brand identity, signage and marketing to let. Smart Soho’s services map one-to-one, and the marketing lead is design-minded and reachable.
03
Derwent London
Lesley Bufton·Head of Marketing
Design-led central London office REIT with a pipeline of West End commercial developments.
SIGNAL DETECTED
2026: Derwent is starting major West End office schemes, including enabling works on Holden House (~133,500 sq ft, office-led) on Oxford Street, plus 50 Baker Street and Greencoat & Gordon House.
WHY THIS PROSPECT FOR SMART SOHO
A design-led office REIT with a fresh pipeline of West End schemes that each need a scheme brand, marketing suite and leasing campaign, Smart Soho’s exact commercial remit.
04
Colliers
Emma Collings·UK Marketing & Communications Director
Global property advisory firm; the UK arm is a 1,200-person commercial advisory business across capital markets, leasing, valuation and asset services.
SIGNAL DETECTED
April 2026: Emma Collings joined Colliers to lead UK marketing and communications, moving from British Land where she ran the marketing function for a decade.
WHY THIS PROSPECT FOR SMART SOHO
A brand-new senior marketing leader at a major commercial advisory is exactly when the disposal and place-brand creative gets a fresh look and the agency roster is reset. She personally owns the brief, and Colliers is not an existing Smart Soho client.
05
Redevco
Sasha Silver·Head of Global Client Group
Pan-European commercial property investment and fund manager, targeting UK and European retail parks and mixed-use commercial assets.
SIGNAL DETECTED
October 2025: Redevco launched its European Retail Parks Fund with a €500m cornerstone commitment from CBRE Investment Management, targeting UK and European retail parks.
WHY THIS PROSPECT FOR SMART SOHO
A freshly capitalised commercial fund with UK retail-park assets to acquire and reposition needs fund-level brand identity plus asset repositioning and leasing marketing, within Smart Soho’s property-only remit.
06
Hammerson
Sarah Tinsley·Director of Marketing & Placemaking
Owner and operator of flagship UK retail destinations, including Bullring, Cabot Circus and Brent Cross.
SIGNAL DETECTED
2025: Hammerson ran a programme of destination activations across its retail schemes and appointed a new CEO (September 2025), a repositioning and reinvestment moment for its destination brands.
WHY THIS PROSPECT FOR SMART SOHO
Placemaking and destination brand experience for shopping centres is Smart Soho’s core retail proposition. A leadership reset plus active destination campaigns is a natural opening for a property-only creative partner.
07
The Trafford Centre
Gemma Ward·Head of Marketing
One of the UK’s largest super-regional shopping centres, near Manchester (owned by Global Mutual).
SIGNAL DETECTED
2025-26: Ward is driving multi-touchpoint destination campaigns (such as the award-nominated “Beautopia”) and building out an in-house marketing team.
WHY THIS PROSPECT FOR SMART SOHO
A super-regional retail destination running experiential marketing and expanding its team is a prime buyer of campaign creative, activations and placemaking, all core Smart Soho services.
08
Panattoni UK
Francesca Linnitt·Head of UK Marketing
Europe’s largest logistics developer, delivering big-box and speculative industrial & logistics schemes across the UK.
SIGNAL DETECTED
2025: Panattoni broke ground on the UK’s largest-ever speculative logistics facility (770,000 sq ft, North of England) and a 538,000 sq ft spec unit at Panattoni Park Coventry, both to be let to occupiers.
WHY THIS PROSPECT FOR SMART SOHO
Speculative big-box schemes launching with no confirmed tenant need scheme branding, CGI, brochures and hoarding to attract occupiers, Smart Soho’s exact toolkit, repeated park after park.
UK logistics REIT developing the Symmetry Park-branded network of big-box and logistics parks.
SIGNAL DETECTED
2025: construction started on Phase 3 of Symmetry Park Bicester (271,000 sq ft speculative), alongside a major pre-let to Martin Brower at Symmetry Park Darlington.
WHY THIS PROSPECT FOR SMART SOHO
A portfolio of Symmetry Park schemes at leasing stage needs consistent park branding, site marketing and occupier-facing collateral, recurring creative work Smart Soho specialises in.
10
TECOM Group
Jon Barber·VP, Marketing & Communications
Operator of ten Dubai commercial business districts (Dubai Internet City, Dubai Media City, d3, Dubai Science Park).
SIGNAL DETECTED
December 2025: TECOM launched Innovation Hub Phase 4 in Dubai Internet City, AED 615m and 263,000 sq ft of new Grade-A office space, with commercial occupancy at 97%.
WHY THIS PROSPECT FOR SMART SOHO
A pure commercial office-district operator actively marketing new Grade-A supply to global multinationals, exactly the leasing and brand storytelling (CGI, film, brochures, hoarding) Smart Soho produces.
11
DIFC
Ghalya Binsalman·Chief Marketing Officer
Dubai International Financial Centre, the Gulf’s leading financial district and a major commercial office destination.
SIGNAL DETECTED
February 2026: DIFC reported record 2025 results, up 28% year on year to 8,844 active registered companies, amid continued expansion of the district’s commercial footprint.
WHY THIS PROSPECT FOR SMART SOHO
A financial-district brand selling Grade-A commercial space and destination prestige to global firms, high-end placemaking, branding and film work squarely in Smart Soho’s lane.
12
Cenomi Centers
Dennis Michael·Chief Business Development Officer
Saudi Arabia’s largest shopping-mall owner and operator, rolling out flagship retail destinations across the Kingdom.
SIGNAL DETECTED
2025-26: Cenomi is opening Jawharat Jeddah (super-regional mall) followed by Jawharat Riyadh, plus a Westfield-brand rollout in the Kingdom, several flagship retail launches at once.
WHY THIS PROSPECT FOR SMART SOHO
Multiple flagship retail launches needing full brand, film, CGI and signage campaigns simultaneously, a repeat-project account for a property-only creative agency.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a marketing director, development director or founder of a commercial property business opens an email and reads a line that names the exact scheme they are bringing to market, a rebrand they just announced, or a building they are leasing up, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of commercial property organisations, then weaves them into the opening line of each email so every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no generic “I came across your website”, just a precise, verifiable fact in the property world’s own vocabulary, tied to what Smart Soho does.
The principle: when a developer, landlord or agent reads the email, they should think “this person looked into me”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in property vocabulary — the scheme, the disposal, the letting campaign, the placemaking programme, the marketing suite.
Here are the 4 types of signals we would use to personalise every email sent on your behalf. We deliberately lead with a high-risk, high-reward signal: rarer to find, but when it lands it is a red carpet, the prospect reads the first line and thinks “that is exactly what I need”. The three that follow are the reliable fallbacks, stacked from most-findable, so the pipeline always has something precise to open with.
01
The exact building, the exact gap — high reward
What we look forThe rare, precise case: a specific commercial building or scheme where we can name the exact creative gap right now — a speculative unit with no occupier and no scheme brand, an office relaunching with a dated marketing suite, a retail destination repositioning without a refreshed identity — paired with a directly comparable job on our slate. Deliberately low-feasibility, but when it lands it is a red carpet.
Where we find itPlanning and funding announcements · agent letting particulars · the scheme’s own (thin or absent) web presence · LinkedIn · cross-referenced against Smart Soho’s portfolio
Findable on30% of prospects
Raw data
Panattoni broke ground on the UK’s largest-ever speculative logistics facility, 770,000 sq ft in the North of England, built without a pre-let occupier.
AI personalisation →
“The 770,000 sq ft spec unit is a huge box to let with no name and no story attached to it yet. We’ve branded comparable big-box schemes so occupiers remember them and agents have more to sell. Worth a quick look before it goes out to market?”
02
A live scheme going to market
What we look forThe prospect’s current project: a named commercial development, phase, disposal or letting campaign being brought to market right now, a new office or logistics scheme, a mall or district launch, a marketing suite opening.
Where we find itDeveloper and landlord websites · planning portals and committee decisions · EG · Property Week · Bisnow · CoStar · Construction Week ME · UKREiiF, MIPIM and Cityscape · LinkedIn
Findable on90% of prospects
Raw data
Derwent London is starting enabling works on Holden House, a ~133,500 sq ft office-led scheme on Oxford Street, one of several West End commercial developments it is bringing forward.
AI personalisation →
“I saw Holden House is moving into enabling works on Oxford Street. Is the scheme brand and leasing campaign for the offices handled in-house, or is that something your team briefs out?”
03
A brand or marketing turning point
What we look forA moment that reopens the creative brief: a rebrand, a new marketing or brand leader, a new fund or entity launched, or a firm-level brand transformation announced in the last 12 months.
Where we find itPersonal LinkedIn · Campaign Middle East · Estate Agent Today · Property Week · people-moves columns · company news pages · Companies House officer appointments
Findable on80% of prospects
Raw data
Emma Collings joined Colliers as UK Marketing and Communications Director in April 2026, moving from British Land where she led the marketing function for a decade.
AI personalisation →
“Saw you’ve just taken on UK marketing and comms at Colliers. New leadership is usually when the disposal and place-brand creative gets a fresh look, so I wanted to introduce a studio that only works in property.”
04
A comparable scheme on our own slate
What we look forThe prospect’s asset class or sector, matched to a genuine Smart Soho reference of the same kind, so the opening line pairs their live project with proof we have done exactly this before.
Where we find itThe prospect’s project (their website, trade press) · Smart Soho’s own portfolio and case studies
Findable on70% of prospects
Raw data
Cenomi Centers is opening Jawharat Jeddah, a super-regional shopping mall, with Jawharat Riyadh and a Westfield-brand rollout to follow.
AI personalisation →
“We recently handled the brand and campaign for a comparable retail destination, so Jawharat Jeddah caught my eye. Would it be worth a quick look at how we drove footfall and dwell time?”
Three sample emails, three angles.
The personalised sentence above slots into a short, natural email. Here are three openers Smart Soho could send — a quick portfolio-and-coffee note, a fuller pitch, and a Gulf angle — each built on a real signal from the prospects in section 03. The sentence highlighted in terracotta is the line our AI writes for each specific prospect.
Option A · short, portfolio & a coffee or a call
FromMartin Laking · Smart SohoTorebecca.eckles@portmanestate.co.ukSubjectMarylebone, the next phase
Hi Rebecca,
Saw the Loxton Walk public realm is moving forward in Marylebone. Nice.
We’re a Soho studio that only does property branding and placemaking (Crown Estate, Grosvenor, British Land). I’d love to send over our latest portfolio, and if it’s useful, grab a coffee or a call.
Worth a look?
Option B · the full-brand opportunity
FromMartin Laking · Smart SohoTofrancesca.linnitt@panattoni.comSubjectA 770,000 sq ft shed with no name yet
Hi Francesca,
Congratulations on breaking ground on the UK’s largest-ever speculative unit. 770,000 sq ft is a lot of box to let, and right now it goes to market with no name and no story attached.
What gets a spec shed remembered, and let faster, is the brand and marketing behind it: the scheme name, the identity, the film and CGIs an occupier and their agent actually engage with. Get that right and every Panattoni Park after it has a template.
We only work in property. We’ve branded comparable big-box and logistics schemes so occupiers come to the door already interested.
Would it be worth a quick look at how we’d approach it? I can send a couple of comparable examples first, no pitch.
Option C · the Gulf angle
FromMartin Laking · Smart SohoTojon.barber@tecomgroup.aeSubjectInnovation Hub Phase 4, and the global occupier
Hi Jon,
Congratulations on launching Innovation Hub Phase 4 at Dubai Internet City. 263,000 sq ft of new Grade-A space is a great story to have to tell.
What tends to decide how quickly space like that fills is the brand and film a global occupier sees before they ever visit: the positioning, the CGIs, the district story. That’s all we do, only property, out of Soho.
We’ve handled comparable commercial-district and workspace launches, so I had a few thoughts on positioning Innovation Hub to international occupiers. Would it be worth a quick look? Happy to send examples first.
The sentence highlighted in terracotta is the line our AI writes for each specific prospect. The rest of each email is written upfront with you, and the tone can be as light or as detailed as you like.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Smart Soho has all three.
Our conviction is that we can install for you a predictable flow of qualified commercial property briefs over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.