This document lays out an operational plan to win new property clients through cold email outreach, reaching the decision-makers who commission branding and marketing across UK and Gulf real estate — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your business.
Smart Soho is an award-winning creative agency working exclusively for the property industry. Founded in 2012 by Martin Laking and Stuart McHarrie, it runs studios in Soho, London and in Manchester, covering the UK and beyond. It is a full-service shop: branding and placemaking, website design and build, film, marketing brochures, animation, illustration, and hoarding and signage. The work is built for how property actually buys, and the client list reflects it: The Crown Estate, Grosvenor, British Land, Argent, Soho Estates, Shaftesbury, Helical, Knight Frank, Savills, JLL and luxury names like Chanel.
2012
Founded in Soho
co-founded by Martin Laking and Stuart McHarrie, now with a second studio in Manchester
30+
blue-chip property clients
The Crown Estate, Grosvenor, British Land, Savills, JLL, Chanel and more
2
studios, London and Manchester
UK-wide coverage and beyond, now extending into the Gulf
4
real estate sectors covered
office, retail, industrial and residential, across the whole property lifecycle
What sets you apart
Smart Soho does one thing: branding, design, film and placemaking for real estate. That focus is the advantage. Property buyers want to see a track record in property, and Smart Soho can show very similar campaigns to the firms that either know them or know the schemes they have branded. From a place brand for a whole district to the marketing suite, CGIs, website and film behind a single scheme, the work speaks the property world’s own language, backed by names like The Crown Estate, Grosvenor and British Land.
What we will push on your behalf
New property clients, reached the way Smart Soho already wins work best: a personalised, portfolio-led email to the right decision-maker, timed to a live scheme, disposal, letting campaign or rebrand. Today that depends on referrals and SEO, which work but are slow and unpredictable. We industrialise it: the AI researches each developer, landlord, estate, agent or fund, finds the live project, and sends the right note at volume, so a steady flow of property people with a real brief land in the inbox already warm. The sell is a meeting, not a hard close — Smart Soho does the rest over a coffee or a call.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the property universe that commissions branding and marketing: UK developers and housebuilders, commercial landlords and great estates, Build-to-Rent operators, multi-disciplinary agents and advisers, and property investment and fund managers, then add the Gulf (UAE + Saudi) master-developers Smart Soho is starting to work with. We deliberately screen out dormant shells and tiny high-street firms with no creative budget, keeping only organisations that plausibly commission a studio like yours. Existing Smart Soho clients (The Crown Estate, Grosvenor, British Land) are set aside. Kept as one combined market for now, the working universe is around 15,000 property organisations across the UK and the Gulf, splittable into UK-only or Gulf-only later.
~15,000
property organisations identified
UK developers, landlords, estates, agents, advisers and funds, plus Gulf (UAE + Saudi) master-developers that commission branding and marketing
~7,500
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~124
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~25
potential new clients
over 12 months (UK B2B average closing rate: 20%), each a project commission — a scheme brand, marketing suite, website or film
How we build this database
We cross-reference Companies House, planning portals and committee decisions, the property trade press (EG, Property Week, Bisnow, CoStar, Construction Week Middle East, Show House), LinkedIn Sales Navigator, developer and estate websites, agency instruction lists and event delegate lists (UKREiiF, MIPIM, Cityscape) to identify decision-makers that match your criteria. Every contact is then verified and enriched by AI: role check, business email validation, and a last-12-month scan of each firm’s live schemes. Impossible to do by hand across tens of thousands of property organisations — this is what makes qualification possible at scale.
Why 50% are contactable
Senior property decision-makers (marketing directors, development directors, heads of brand, partners, founder-MDs) are rarely listed in public databases with a direct business email. This 50% ratio is deliberately conservative — UK and Gulf property seniority typically yields 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — to give you realistic projections rather than optimistic ones.
This sizing is the maximised, defensible version of the addressable UK + Gulf property base. We can tighten it (UK only, London only, or a single segment such as developers or Build-to-Rent) or push it wider once Phase 1 of the campaign has run. Treat ~25 wins as market headroom, not a delivery promise: each win is a project commission, and Smart Soho’s two studios set the real pace. The number is there to show direction and scale, not to guarantee an outcome.
03 / PROSPECT SAMPLE03 — 08
12 organisations identified by our AI.
Before launching at full scale, we always start with a sample of real prospects, here 12 property organisations picked across the whole universe (developers, a great estate, Build-to-Rent operators, an advisory, a fund and Gulf master-developers) to show the approach works for each type. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits what Smart Soho does. The same method will then be applied to your full database of ~7,500 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a scheme going to market, a new marketing leader, a fund launch, a placemaking programme, a building in lease-up. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample mixes UK developers and operators (Weston Homes, Hone, Newland Homes, Vertus), a central London great estate (The Portman Estate), an advisory and a fund (Colliers, Redevco) with Gulf master-developers in Saudi and the UAE (ROSHN, Diriyah, BNW, Sobha, Object 1) — a preview of what your full UK and Gulf database will look like. You will validate it and steer us before the campaign goes live.
01
Weston Homes
Suzanne Aplin·Group Sales & Marketing Director
London and South East housebuilder with a ~£315m new-development portfolio, including the £350m Abbey Quay regeneration at Barking Riverside.
SIGNAL DETECTED
2026: Weston Homes launched Edmund Rise, the first residential building of Phase Two at the £350m Abbey Quay scheme in Barking Riverside, part of a wider new-development portfolio rolling out across London and the South East.
WHY THIS PROSPECT FOR SMART SOHO
A multi-phase, multi-scheme portfolio launching now is exactly the naming, brand, CGI, marketing-suite and campaign work Smart Soho does. Suzanne owns that brief and is focused on new launches, so the later Abbey Quay phases and the wider pipeline are a natural fit for a property-only studio.
02
Hone
Gavin Wogman·Founder & CEO
New UK Build-to-Rent operator with a 900+ unit pipeline; first scheme Dalston Works in East London, with Barking, Manchester and Liverpool to follow.
SIGNAL DETECTED
2026: launched as a new branded Build-to-Rent operator with a 900-plus unit pipeline, opening at Dalston Works in East London (102 apartments) and lining up buildings in Barking, Manchester and Liverpool.
WHY THIS PROSPECT FOR SMART SOHO
A brand-new operator with no established identity and several buildings to lease up is the textbook full package: place brand, leasing campaign, website and marketing suite. The founder is directly reachable and setting the brand template right now, at Dalston Works, before it is rolled out everywhere else.
03
The Portman Estate
Rebecca Eckles·Director of Marketing & Communications
110-acre Marylebone great estate and landowner, running an ongoing placemaking programme across its central London district.
SIGNAL DETECTED
2026: the estate’s Marylebone placemaking programme is in full flow, including the Loxton Walk public-realm evolution, Portman Village and the launch of X-Club in Marylebone.
WHY THIS PROSPECT FOR SMART SOHO
A great estate actively placemaking its district, with a named marketing and communications director who commissions exactly the place-brand, public-realm and campaign work Smart Soho delivers for landowners of the same kind as the Crown Estate and Grosvenor.
04
Newland Homes
Marcus Evans·Sales & Marketing Director
South West regional housebuilder with a zero-carbon story and a fresh multi-site launch cadence across Gloucestershire and the Cotswolds.
SIGNAL DETECTED
2026: revealed first details of a major new Churchdown neighbourhood in Gloucestershire (around 145 zero-carbon homes) and a new house type at The Limes, Tetbury, with four more sites due to launch.
WHY THIS PROSPECT FOR SMART SOHO
A mid-market builder with a clear zero-carbon story to brand and a run of new sites to bring to market. Marcus owns the launch brief, and the sustainability angle is a distinctive, ownable campaign to build across the pipeline.
05
Vertus (Canary Wharf Group)
Alastair Mullens·Managing Director, Residential
Canary Wharf Group’s Build-to-Rent arm, operating a growing portfolio of rental buildings on the Wood Wharf estate.
SIGNAL DETECTED
November 2025: Vertus unveiled its flagship 50-60 Charter Street building on Wood Wharf (756 apartments), with around 300 ready by end 2025 and the balance completing through mid-2026, now in live lease-up.
WHY THIS PROSPECT FOR SMART SOHO
A large new building in live lease-up is precisely when a Build-to-Rent operator needs building brand, marketing suite, film and leasing-campaign creative. Alastair is the reachable divisional MD who owns that budget.
06
Colliers
Emma Collings·UK Marketing & Communications Director
Global property advisory firm; the UK arm is a 1,200-person advisory business across capital markets, leasing, valuation and asset services.
SIGNAL DETECTED
April 2026: Emma Collings joined Colliers to lead UK marketing and communications, moving from British Land where she ran the marketing function for a decade.
WHY THIS PROSPECT FOR SMART SOHO
A brand-new senior marketing leader at a major advisory is exactly when the disposal and place-brand creative gets a fresh look and the agency roster is reset. She personally owns the brief, and Colliers is not an existing Smart Soho client.
07
Redevco
Sasha Silver·Head of Global Client Group
Pan-European property investment and fund manager, targeting UK and European retail parks and mixed-use assets.
SIGNAL DETECTED
October 2025: Redevco launched its European Retail Parks Fund with a €500m cornerstone commitment from CBRE Investment Management, targeting UK and European retail parks.
WHY THIS PROSPECT FOR SMART SOHO
A freshly capitalised fund with UK retail-park assets to acquire and reposition needs fund-level brand identity plus asset repositioning and leasing marketing, all within Smart Soho’s property-only remit.
08
ROSHN Group
Waseem Khashan·Chief Marketing Officer
Saudi PIF giga master-developer building whole branded communities across the Kingdom under Vision 2030 (Sedra, Warefa, Alarous, Marefa).
SIGNAL DETECTED
September 2025: promoted to Group Chief Marketing Officer, leading marketing, communications, branding and destination marketing as ROSHN rolls out phased launches across its national communities.
WHY THIS PROSPECT FOR SMART SOHO
A giga-developer building entire branded communities needs exactly Smart Soho’s placemaking, branding, film and CGI stack, and a brand-new CMO is actively shaping the agency roster.
09
Diriyah Company
Kiran Jay Haslam·Chief Marketing Officer
Riyadh giga-project developer behind “The City of Earth”, a heritage-led master-development positioned as the birthplace of the Kingdom; ~150-strong marketing team.
SIGNAL DETECTED
2025: presented Diriyah’s phased delivery at Cityscape Global (Diriyah Square, Wadi Safar, branded residences), continuing a heritage-led placemaking and global-positioning programme.
WHY THIS PROSPECT FOR SMART SOHO
A heritage-led giga master-development is a placemaking and brand-storytelling challenge on the largest scale, the core of what Smart Soho does. Kiran leads a large marketing function that commissions world-class creative.
10
BNW Developments
Swapnil Lal·Chief Marketing Officer
Dubai and Ras Al Khaimah boutique luxury developer scaling fast, with ultra-luxury branded residences on Al Marjan Island.
SIGNAL DETECTED
April 2026: appointed CMO with an explicit mandate to drive global luxury real-estate narratives, as BNW launches ultra-luxury branded residences on Al Marjan Island.
WHY THIS PROSPECT FOR SMART SOHO
A scaling luxury developer with a newly hired, brand-first CMO and an explicit international brand-storytelling mandate is a prime moment for a world-class property creative agency, and far more reachable than the mega-developers.
Large Dubai luxury developer with design-led product marketed heavily to overseas buyers, including Sobha Hartland II and the Siniya Island masterplan.
SIGNAL DETECTED
2026: recently promoted to Group Chief Sales & Marketing Officer, coinciding with the international sales push on Sobha Hartland II and the Siniya Island masterplan.
WHY THIS PROSPECT FOR SMART SOHO
Ultra-prime, design-led product sold to international buyers is exactly the brochure, CGI and film work Smart Soho produces, and Parakh is the single marketing decision-maker for the group.
12
Object 1
Tatiana Tonu·CEO & Managing Director
Fast-growing Dubai mid-tier developer expanding into Abu Dhabi, named Emerging Urban Developer of the Year 2025.
SIGNAL DETECTED
December 2025: opened a flagship sales gallery in Abu Dhabi and began entering Al Reem Island in 2026, with new launches queued across Dubai Islands, JLT and Meydan Horizon.
WHY THIS PROSPECT FOR SMART SOHO
Rapid multi-tower expansion into a new emirate needs sales-gallery experience, hoarding and signage, CGI and branding, squarely Smart Soho’s remit. The company is small enough that the MD engages agencies directly.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a marketing director, development director or founder of a property business opens an email and reads a line that names the exact scheme they are bringing to market, a rebrand they just announced, or a building they are leasing up, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of property organisations, then weaves them into the opening line of each email so every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no generic “I came across your website”, just a precise, verifiable fact in the property world’s own vocabulary, tied to what Smart Soho does.
The principle: when a developer, landlord or agent reads the email, they should think “this person looked into me”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in property vocabulary — the scheme, the disposal, the letting campaign, the placemaking programme, the marketing suite.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
A live scheme going to market
What we look forThe prospect’s current project: a named development, phase, disposal or letting campaign being brought to market right now, a new master-plan or building launch, a show home or marketing suite opening.
Where we find itDeveloper and estate websites · planning portals and committee decisions · EG · Property Week · Bisnow · Show House · Construction Week ME · UKREiiF, MIPIM and Cityscape · LinkedIn
Findable on90% of prospects
Raw data
Vertus, Canary Wharf Group’s Build-to-Rent arm, unveiled 50-60 Charter Street on Wood Wharf, a 756-apartment building now in live lease-up, with the balance of homes completing through mid-2026.
AI personalisation →
“I noticed 50-60 Charter Street is now leasing on Wood Wharf. Is the building brand and leasing campaign for the remaining apartments handled in-house, or is that something your team briefs out?”
02
A brand or marketing turning point
What we look forA moment that reopens the creative brief: a rebrand, a new marketing or brand leader, a new fund or entity launched, or a firm-level brand transformation announced in the last 12 months.
Where we find itPersonal LinkedIn · Campaign Middle East · Estate Agent Today · Property Week · people-moves columns · company news pages · Companies House officer appointments
Findable on80% of prospects
Raw data
Emma Collings joined Colliers as UK Marketing and Communications Director in April 2026, moving from British Land where she led the marketing function for a decade.
AI personalisation →
“Saw you’ve just taken on UK marketing and comms at Colliers. New leadership is usually when the disposal and place-brand creative gets a fresh look, so I wanted to introduce a studio that only works in property.”
03
A comparable scheme on our own slate
What we look forThe prospect’s asset class or sector, matched to a genuine Smart Soho reference of the same kind, so the opening line pairs their live project with proof we have done exactly this before.
Where we find itThe prospect’s project (their website, trade press) · Smart Soho’s own portfolio and case studies
Findable on70% of prospects
Raw data
BNW Developments is launching ultra-luxury branded residences on Al Marjan Island, aimed at international buyers.
AI personalisation →
“We recently handled the brand and marketing suite for a comparable branded-residence launch, so Al Marjan caught my eye. Would it be worth a quick look at how we positioned it to overseas buyers?”
Three sample emails, three angles.
The personalised sentence above slots into a short, natural email. Here are three openers Smart Soho could send — a quick portfolio-and-coffee note, a fuller pitch, and a Gulf angle — each built on a real signal from the prospects in section 03. The sentence highlighted in terracotta is the line our AI writes for each specific prospect.
Option A · short, portfolio & a coffee or a call
FromMartin Laking · Smart SohoTosuzanne.aplin@weston-homes.comSubjectAbbey Quay, Phase Two
Hi Suzanne,
Saw Edmund Rise has kicked off Phase Two at Abbey Quay. Nice one.
We’re a Soho studio that only does property branding and marketing (Crown Estate, Grosvenor, British Land). I’d love to send over our latest portfolio, and if it’s useful, grab a coffee or a call.
Worth a look?
Option B · the full-brand opportunity
FromMartin Laking · Smart SohoTogavin@homebyhone.comSubjectDalston Works, before the first lease-up
Hi Gavin,
Congratulations on getting Hone off the ground. Launching a new BTR brand with 900-plus units in the pipeline is a big moment, and the first buildings tend to set the tone for everything after.
What usually decides how fast those first flats fill is the brand and marketing suite behind them: the name, the story, the website and the CGIs a renter meets long before they walk in. Nail it at Dalston Works and you have a template ready for Barking, Manchester and Liverpool.
We only work in property. We’ve built place brands and leasing campaigns for owners like the Crown Estate and Grosvenor, so I had a few ideas on how Hone could land as a name people actually remember.
Would it be worth a quick look at how we’d approach it? I can send a couple of comparable examples first, no pitch.
Option C · the Gulf angle
FromMartin Laking · Smart SohoToswapnil.lal@bnwdevelopments.comSubjectAl Marjan, and the overseas buyer
Hi Swapnil,
Congratulations on the CMO role at BNW. Ultra-luxury branded residences on Al Marjan is a great story to have to tell.
What tends to decide how those sell abroad is the brand and film a buyer in London or Riyadh sees before they ever visit: the positioning, the CGIs, the website. That’s all we do, only property, out of Soho.
We’ve handled comparable branded-residence launches, so I had a few thoughts on pitching Al Marjan to international buyers. Would it be worth a quick look? Happy to send examples first.
The sentence highlighted in terracotta is the line our AI writes for each specific prospect. The rest of each email is written upfront with you, and the tone can be as light or as detailed as you like.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Smart Soho has all three.
Our conviction is that we can install for you a predictable flow of qualified property briefs over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.